Why does the Shield cost what it does?

This is a discussion on Why does the Shield cost what it does? within the MP SHIELD Pistols forums, part of the Smith & Wesson MP Forum category; I'm curious if anyone has insight into why the Shield is so...inexpensive compared to the rest of the line. It seems that similar materials and ...


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Old April 16th, 2012, 07:57 AM   #1
cjs
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I'm curious if anyone has insight into why the Shield is so...inexpensive compared to the rest of the line. It seems that similar materials and processes go into putting one together, so I'm wondering if anyone has insight into where costs may have been cut?



When Kahr came out with the CM9 based on their PM9 design, they got the price down by reducing the amount of machining and what's included (reduced engraving, fewer machining processes on the slide, less expensive barrel design, MIM lever, one magazine).



Looking at the Shield...I just can't see any corners cut...It even comes with two magazines...so I'm wondering how they'll justify the $449 MSRP vs. $569 of the rest of the major caliber line. Shoot, the one I'm getting is even cheaper than what I can get an M&P .22 for (which only comes with 1 magazine)! Anyone with one in hand have any insight on where the cost difference might be...besides a desire to compete in the 'slim' arena?
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Old April 16th, 2012, 08:01 AM   #2
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I was wondering the same thing. Sure, it uses less materials but $120 worth?
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Old April 16th, 2012, 08:59 AM   #3
 
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- Machining time is shorter, with less tool wear per gun. Milling that slide from bar stock has to be the single most expensive thing in the whole gun. Turning less material into chips saves time and money.

- Anticipating high volume sales in the CCW market, (speculation here)

- S&W may have tooled up a new / more efficient / dedicated production line, to help lower production cost

- S&W could be settling for lower margins, in order to compete at similar price points as other comparable pistols. In other words: a pure marketing decision, as opposed to a technical reason.
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Old April 16th, 2012, 10:36 AM   #4
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Maybe cost of R&D is figured into a gun's final price, and a lot of the Shield's was done at the M&P stage. I think the last reason in the above post makes sense, too.
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Old April 16th, 2012, 10:54 AM   #5
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It really is a streamlined gun (no rail, no interchangeable grip inserts, etc) but I'm betting the real reason it's so cheap is that they're doing it to steal as much of the market from Springfield (XDs), Kahr, etc as they can.



The Shield feels great in the hand and I cannot wait to shoot one. I'm pretty sure I'll be buying on in the near future.
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Old April 16th, 2012, 11:04 AM   #6
 
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I'm on board with the marketing reason. A competitive price is the publics favorite feature in any product.
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Old April 16th, 2012, 12:02 PM   #7
 
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We usually get the FS M&P's for around $479 here. Makes sense to me.
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Old April 16th, 2012, 12:16 PM   #8
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Could be like the Sigma where S&W farmed out all the parts to be made elsewhere and then just assembled, finished, and test fired at S&W.
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Old April 16th, 2012, 12:32 PM   #9
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They already have all the work done, this time they just made it a bit smaller.
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Old April 16th, 2012, 02:56 PM   #10
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All they had to do was refine the R&D a bit, the market is already here and the volume of sales will take csre of itself.
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Old April 19th, 2012, 03:45 PM   #11
 
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$399 locally here. They need a .45 shield soon to compete with the xds though.
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Old April 19th, 2012, 07:20 PM   #12
 
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I think it needed to compete with all the other $300-$400 carry pistols out there. Ruger LC, Kahr CM, etc. If you price yourself way out of line for the type of pistol your marketing there are many people that won't pay the difference even if the quality is there to support it.



There was plenty of R&D to be done for this pistol. The slide is much lighter than the larger M&P's which means it must rely on a stiffer recoil spring. Smaller pistols are typically more difficult to make reliable. The unique mag design, which is offset rather than single stack was obviously an engineering decision.



So yea, I think more R&D went into this gun than many realize. Your competition sets the price, you can either fall in line or expect less than optimal sales figures.
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Old April 19th, 2012, 07:22 PM   #13
 
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Also, MSRP is close to selling price which would suggest the dealers don't have much room for markup.
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Old April 19th, 2012, 07:41 PM   #14
 
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Quote:
Originally Posted by ridetime View Post
Also, MSRP is close to selling price which would suggest the dealers don't have much room for markup.




Wrong
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Old April 19th, 2012, 07:58 PM   #15
 
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Quote:
Originally Posted by stmcelroy View Post
Wrong
Really? Can you explain?
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